How has landscaping impacted your health?
On average, 61 percent of landscapers across the UK, France, Germany and Italy said their job positively impacts their physical and/or mental health.
Take a look at how responses differ in each country below.
THE PROFESSIONAL
LANDSCAPER'S REPORT 2025
THE PROFESSIONAL
LANDSCAPER'S REPORT 2025
How do landscapers see the future of the industry?
The landscape and garden maintenance industry is evolving –
how up-to-date are you with the changes we’re seeing?
We asked professional landscapers in the UK, France, Germany and Italy for their insights on everything from popular customer requests to how they choose a ride-on mower.
Stay informed with Kawasaki Engines. Discover the latest insights from landscape professionals – just scroll down!
01
Industry opinions
Interested in how other landscapers view the industry? We asked for the opinions of professionals like you across Europe, and the outlook is overwhelmingly positive.
These were the top responses from each country
What do you enjoy most about your job?
These were the top responses from each country
Working outdoors
Satisfaction with a job well done
Working outdoors
Being in touch with nature/the seasons
02
Trends with customers
Client demand drives the industry – the quicker a business responds to trends, the faster it can grow. To help professionals get ahead of the game, we’re sharing the rising customer trends professionals have noticed across Europe.
Are you offering solutions to any of the following customer requests?
Drought-resistant planting is on the rise – it’s the most popular trend overall across Europe, with an average of 45 percent of landscapers looking into these varieties. Here are some of the most common customer requests across Europe.
66%
of French landscapers are seeing a demand for drought-resistant planting.
35%
of UK landscapers have noticed an increase in requests for biological solutions rather than chemical.
38%
of German landscapers have noticed an increase in requests for treating lawn diseases and pest management.
42%
of Italian landscapers are responding to a demand for lawn disease treatment and pest management.
35%
of UK landscapers have noticed an increase in requests for biological solutions rather than chemical.
66%
of French landscapers are seeing a demand for drought-resistant planting.
38%
of German landscapers have noticed an increase in requests for treating lawn diseases and pest management.
42%
of Italian landscapers are responding to a demand for lawn disease treatment and pest management.
What other services are landscaping businesses offering?
All landscapers surveyed offer, or are looking to offer, additional services. Hard landscaping and garden design were most common. Will you be diversifying this year?
of UK landscapers offer hard landscaping services.
of French landscapers provide hard landscaping services.
of German landscapers provide garden design services.
of Italian landscapers offer garden design services.
03
Challenges
If you’ve faced challenges in your work, you’re not alone. Professionals across Europe deal with different obstacles in their everyday work – these are the most common.
What are landscapers most concerned about?
40%
of Italian landscapers are concerned about their ability to charge clients enough.
67%
of German landscapers stated finding staff is a challenge, indicating a labour shortage.
70%
indicated climate change is impacting their work in France, the highest in our survey.
of UK landscapers offer hard landscaping services
50%
of UK landscapers are concerned about the high costs of running a business.
What are landscapers most
concerned about?
04
Choosing your
equipment
Your equipment is the backbone of your business. If you can’t rely on the machinery powering your work, your customers can’t rely on you.
We know that choosing your machinery, and the engine that powers it, is a big decision, and a major investment. Which is why we asked for the professionals' opinions to help you decide.
Which engine brand would you consider?
67 percent of landscapers in our survey would look for a Kawasaki engine for their next ride-on mower purchase.
How important is
the engine?
When purchasing a ride-on, 90 percent on average view the engine as a key buying consideration.
What do you associate with the Kawasaki Engines brand?
81 percent of landscapers in our survey rate Kawasaki Engines for reliability.
Where are professionals purchasing their ride-on mowers?
85 percent of the European landscapers surveyed are most likely to buy a ride-on mower from a specialist garden machinery dealer.
How do landscape professionals choose a ride-on mower?
Advice from other landscape professionals, dealers and online blogs were the preferred sources of information when choosing a ride-on mower.
We support landscapers making this decision by sharing advice from professionals on our social media channels and in our blog, as well as providing useful buyer’s guides and technical information to help you make an informed choice.
To explore equipment that, as stated by other professionals, is famous for reliability, take a look at products Powered by Kawasaki.
05
Industry outlook and advice
48 percent of the landscapers we surveyed have been in the industry for more than 10 years, and most are here to stay: an average of 85 percent see themselves in the industry in five years.
85
We know it’s a great industry to work in, so what advice do our professionals have for new starters coming into the industry?
0
0
Buy the best equipment
you can afford.
Find the machinery that is reliable, and it makes your life easier.
This job requires passion, self-discipline, being meticulous, observant, patient, and loving nature.
Do thorough research before starting, and know how to make an estimate with prices that aren’t undervalued.
Investing in good tools and machines, because it's worth it in the long run, and trying to find enjoyment in the work.
The start is difficult, but keep working. Success is not luck.
Invest in technology and equipment to be more efficient and faster at work. This allows you to have more clients while keeping costs moderate.
It's a job that requires a lot of effort, a lot of hard work, but if you love it, you’ll be rewarded every day.
Landscapers across Europe are largely positive about the future of the industry – at Kawasaki Engines, we’re here to support you in creating that future.
For access to the latest tips and advice from Kawasaki Engines and other professionals, follow our social pages, read our blog or subscribe to our newsletter below.
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